If you don't talk to your clients. Youre competition will.
DEVOX cc
Plot 34b, 223 Baard Street
Raslouw
Centurion
Tel: 012 6667179
(Mon to Fri 8.30-16.30)
e-mail anytime.
If you take anything too serious.
You loose a notch of happiness.
-ConTheosius-
Unless you change.
Things won't change in your favour..
Make no mistake, what you do today matters!
If you improve just one tiny thing in your business EVERY DAY.
The customers will come running. Mediocrity is common. You are special.
If you don't talk to your client's. Your competition will!
The prime purpose of any business, it's staff and all of it's resources should be geared and focused towards the single most important function of any business. To get and keep clients.
Only when you observe the number one rule of business as defined above will your business make money. You don't own a business, your business belongs to your clients. Your employees don't work for you. They work for your clients. The alarm bells are ringing, it's time to wake up. Your business must be a team effort or you will not win as you should.
Your guide to surviving brutal economic times.
Easy solutions are normally the wrong solutions.
- Cutting advertising?
- Lowering inventory levels?
- Laying off employees?
This in itself results in:
- Lower Sales
- Lower Morale
- Poor customer Service
Much better to:Find new ways to sell.
Energize your customer base.
Economic downturns provides new opportunities.
Pay close attention to your complaining customers.
(There is gold in the gripes - Fix the complaints, let go of the ego.)
Your customers are the KEY to your success.
Often they will tell you exactly what to do, what to fix to get more business.(Were not talking about shit-sniffers here, nothing on earth can make them happy. Wer'e talking valid complaints)
Focus on the fundamentals as the basics are never more important than during an economic down-turn.
- Negotiate the best possible deals with your suppliers.
- Get bids from the competition to make sure you are getting the best prices.
- Understand and TRACK AND MEASSURE every cost your business incurs.
Measure and watch the key aspects of your business:
- Employee Performance
- Sales in all areas.
- Productivity of advertising.
(If you don't advertise - go home!)
Anything that is measured and watched closely.
Will Improve!
SURVIVE! - Just one day at a time:
In hard times if you can survive just one day at a time, you can survive anything! Make it your goal that each day at closing time, your business will be better at least in some small way.
The one day at a time survival kit is the most powerful weapon your business has. It allows you to focus on the things you can change, so that you do not waste time on the things you cannot change. NOW is the time that counts!
Big Wars are always won, one small battle at a time.
Tough Times seperates the winners from the loosers. Everybody can survive the good times. It is during the dificult times that you are called to the adventure, and your challenge lies at hand to experience a bit of the good stuff within you.
Right Now! Your number 1 goal is to survive this shake-out.
Despite Tremendous Adversity:Work hard!
Refuse to give up.
You are ready for the challenge! Come, stop crying let's tackle the bull by the horns and make this thing work in our favour.
The Top 5 Ways to make the economy work for your business!
In a bad economy your extra effort stands out, due to less competition.
Some of your competition will close down, and other's will scale down which of course is exactly the wrong thing to do for them. But BRILLIANT for you.
During tough times you MUST improve your products and services.
If you focus on making your business just a notch better EVERY DAY.
You will STAND OUT whilst your competition goes dormant.
People will take notice of your efforts and your business will grow.
- Advertising during tough times are more affordable.
BIG MISTAKE to cut or eliminate your advertising budget.
Because your competition cuts marketing costs, your advertising will reach the ears of their clients too.
In a bad economy the consumer is more receptive to what they get for their money. They are still buying. They are just looking where they can get the best value for their money.
These are the best times to present your customers with offers they can't refuse.
Populate your staff with high performers and no-moaners. In hard times you can hire some excellent talent. Outstanding performers will make your company stronger and more successful.
In bad times, share the pain! Everyone is in the same boat as you.
The big difference is, that when it comes to suppliers, you are the customer. These are good times to negotiate bigger savings and better terms.
Every penny you save from the top goes to the bottom line and gives you extra capitol to improve products and to maintain and even expand your advertising.
Incredible opportunities exists during the bad times. They are not limited to the good times.
Step Up
- Be Alert
- Take Advantage of the opportunities.
The moment anything stops improving or growing, it starts to die.
If your business has a phone.
But no website.
Then you are loosing sales.
Regardless of the size of your business,
your website replaces the yellow pages
of yesterday. If the content on your website is relevant, then the search engines will find you, and your clients will find you. Especially new clients.
Most people try and build a shrine and monument when they create websites.
BIG MISTAKE! Your website dissapears into oblivion and is lost amongst the billions of other websites.
We know how to create the copy and the content, to attract clients and to make your phone ring. Your excellent service and products will make the sale.
No website with sales content?
Shame on you! You are losing clients.
Your website is the silent salesman that
works 24 hours without a moan or a groan.
Be tough with yourself and tender with your clients. And you cannot fail.
Relax, I'm not going to teach you some complex marketing skill, I'm going to tell you a story. And this story has in it, the essence of every business and sales book ever written. If you understand this story, you never have to read another business book again. True's Njanies, I promise you.
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