Are there still SEO marketing experts?

Participating in the Beauty and Well Being show, awhile ago, at Gallagher Estates in Midrand. One thought predominantly remains.

No one was different! No one had a unique selling proposition.

The show was dominated by skin care and anti aging products. And despite clever slogans like ‘This is not a skin cream, this is an investment in your skin’.

Every single one of the exhibitors claimed skin renewal, less wrinkles, younger looking skin, etc. Complete with before and after pictures.  Everyone said exactly the same thing, and in the process all the money and effort spent disappeared in a confusing noise of sameness.

I must shamelessly confess that my marketing efforts was also represented at the show at the microneedle skin needling stand. Even though the product is radically different to the face creams (in fact it is not a cream at all) it is a micro skin needling device used for collagen induction therapy.

Our stand also disappeared into the noise and clutter of sameness. I somehow never succeeded to make this marvelous product stand out from the rest. When we created the posters and marketing messages we once again fell into the trap of “it is brilliant”, “it really is cool”.

Instead of finding that magic niche of being different and to push a product that is truly unique  and really works for skin renewal, we fell into the trap of building a ‘monument’ and keeping up with the Jones, instead of creating a marketing campaign that makes the cash register sing.

It’s so easy to learn from your mistakes. If you can just remember, repeating the same thing. Brings the same results. You must be uniquely different but believably honest.

So how do one differentiate yourself from the loads of noise bombarding consumers 24/7, 365 days of the year? One can shock and alienate oneself from the client, or just continue until you succeed.

The latter can be a very costly exercise. Consult with Theo. He might just have the answer what you need.