FREE COPYWRITING AND MARKETING COURSE

With compliments by ConTheosius the constant SEO student.

Business Sense

Why your business must have a USP

Don’t compete, make it different.

So what do one do to be noticed amongst the relentless bombardment of marketing information being spewed at us 24/7/365 by thousands of people trying to get your attention? You go quiet for a day or two. (I hear) Maybe 3, or 4 or 5 days. But quiet you go and you start...

You MUST have a Unique Selling Proposition (USP)

Your (USP) Unique Selling Proposition is of the utmost importance! Why you need a Unique Selling Proposition badly.What we learn from Jay Abraham the renowned business expert in regards the U.S.P should not be taken lightly:Most small business owners don't have a...

David Ogilvy Advertising Genius taught ConTheosius

BEFORE THERE WAS GOOGLE, SEO AND INTERNET. CLEVER PEOPLE HIRED DAVID OGILVY. How a South African online shop builder and SEO expert got his start in the online marketing business? David Ogilvy Advertising Genius in his time was the single biggest influence in the...

The science of persuasion and SEO.

Watch the video and learn a lot about the instinctive behavior of the people you want to target. We all want to be different at times. But we need to belong to a tribe to show that we are different. Marketing is a bitch. Just when you think logic and common sense will...

Despite the effort, do this…

or don’t. You decide.

Client Before/After Pictures can be a powerful beauty business booster.

Before and after pictures are very important selling aspects of your beauty business. These are the images potential clients will refer to in order to see just what your skin needling or skin care regimen can do for them. They want to see people who are just like...

Power of suggestion in marketing

Subliminal advertising, briefly captured the nation's attention a half century ago before turning out to be a hoax. In 1958, television networks banned subliminal ads after reports claimed that movie audiences could be induced to buy soft drinks and popcorn by the...

If you have clients, you have a business

What is the function of your business? Most of you will answer: "To make money". WRONG! The function of your business is not to make money, it is to get and keep clients. The goal of your business is to make money. The more clients you have the more money you will...

Are there still SEO marketing experts?

Are there still SEO marketing experts? Participating in the Beauty and Well Being show, awhile ago, at Gallagher Estates in Midrand. One thought predominantly remains. No one was different! No one had a unique selling proposition. The show was dominated by skin care...

Learn Copywriting

Writing Articles with SEO content attracts clients

You know the saying "you must be cruel to be kind" In order to supply the market what they want, you will have to learn it is not about you, or about your product. It is WHAT YOUR PRODUCT OR SERVICE CAN DO FOR THE CLIENT! Remove your ego! From now on only the...

Copy Writing to improve SEO

Copy Writing to improve SEO By Contheosius your SEO expert "Suppose a grocer should advertise fine, fresh codfish and his rival across the street advertised the largest, sweetest, absolutely the best codfish ever caught, with scales as large as quarters and meat...

The mighty headline

Now we are talking bait. The cherry on the cake, the puller, the fly on the fish hook in fact the headline is the most important part of any marketing message, written, spoken or visual. The people or potential clients you wish to attract are bombarded by over a...

The sub headline

The sub headline (the headline AFTER the headline) is a statement that qualifies the headline and instills a sense of urgency. It is a good place to add a statement like a word or expression that pulls readers further into your copy. The purpose being, if after...

The marketing message (copywriting).

The marketing message only has one goal: To get the target market to take action to buy the product or service that you offer. To prepare such a marketing message is called copy writing. There is a whole science to copy writing. You cannot bluntly force someone do...